Its been TOO long, seems we have some catching up to DO!

Readers,

My, my how the months fly when there is a deadline in sight. The weeks seem to pass like days at times. It's been busy since i wrote you last, which was for shame, in March (cringe!). The Safire 'to do' list only seems to grow in urgency and density, every month we get closer to September.

Alas, some exciting news. Safire boutique is very close to finding its home on Queen Street West. A gorgeous 1500 square foot space may bare our name come July 15th!!! I am ever so excited i just cant tell you. If i may impart some advice, patience is a virtue when it comes to real-estate. Finding the right location is one thing, but fishing through all the particulars that comprise a good investment is another. One must consider of course location, price per square foot, operating costs, building condition, landlord relations, lease terms/conditions, market rates, renewal periods...so on and so forth.

I must mention that involving a good lawyer is one of the best decisions i have made. It gives everyone a sense of legitimacy, letting others know you aren't just shopping around. This is in fact going to happen. I guess being a 24 year old entrepreneur with a shiny new diploma doesn't exactly qualify one to understand the complexities of a real-estate deal, nor broker one all alone. Man, who would've known! JJK!

Commercial real-estate isn't like renting an apartment folks! There is no such thing as seeing the space, looking around, imagining yourself on the couch with a glass of merlot, falling in love, approving and signing on the dotted line. It is in fact a science of negotiation consisting of submitting offers complete with back and forth bidding that can take up to a month. Conference calls, also, genius! My advice, know your agent, a good lawyer and trust the advice of those close to you. Yet, at the end of the day gut feeling is a trusted partner too. You need to consider when someones best intentions are not at the forefront of their motivations, money may just be (wow, tell me something new, i dare you!).

In other news, introductory inventory is almost complete and the stock is beautiful. We have designers from California, New York, Toronto, Alberta, BC, Ontario and Alabama. Jewellery, Scarves, Handbags, Clutches, Headbands, Hair clips, Fascinators and Barrettes of all sorts. These items may be visible for Fall preview in August via the shiny new company website.

Safire promises new updates from now on, as we don't want to keep our readers in the dark any longer! I hope you are all enjoying your summers thus far and the 9 pm sunsets. Be sure to check in with us every once in a while for exciting updates. Thanks for your support! Peace, Love, Roam, Treasure.

Its been TOO long