We can now officially call 695 Queen Street West our home!!! After all the negotiating and signing on the dotted line it is official. So if you come looking for the store this is where you will find us. Queen West, one block west of Bathurst St. on the South Side.
This is a major feat in the process of opening store as location is everything. The area is an exciting one as it is set to gentrify slowly over the next 5 years. Yet, we hope to have a hand in keeping independent shops alive in the area, while welcoming the arrival of newcomers like us!
Next on our plate is build-out (store reno and design) which will be lead by prestigious design firm Mackay Wong and friend/designer Emily Sharp.
The establishment of our store online is also in the works. Bricks and Clicks, multi-channel retailing is way of the future. A little known fact, 2/3 of all retailers who survived the recession had multi-channel strategies which allowed them to capture extra revenues by being online and in store. Therefore, this entrepreneur believes it is essential to do both.
This has presented some branding issues, but hopefully with the aid of our followers and close friends we can sort out the .com and store name lows. The store name has to match the web address, and as safire.com is already taken we must improvise. More to come on that in the future.
Anyways... As always thanks for your love and support!
Peace, Love, Roam, Treasure.
Enjoy the weather!
- Lindsay S. MacMillan
Tuesday, July 13, 2010
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